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TCU Expert
 
George S. Low, Ph.D., Associate Professor of Marketing
g.low@tcu.edu
817-257-7559
Areas of Expertise:
Advertising campaigns / strategies
Product / brand management

Educational Background
  • Ph.D. in Business Administration – University of Colorado at Boulder 1994
  • Master of Business Administration – University of Western Ontario 1988
  • Bachelor of Arts – Brigham Young University 1982

Research Interests

  • Marketing Communications Management
  • Brand and Product Management
  • Marketing Performance Management


Awards

  • Research Excellence Award, University of Colorado-Boulder Graduate School, 1993
  • Marketing Science Institute research grants 1991, 1993, 1996, 1998, 1992
  • Social Sciences and Humanities Research Council of Canada Doctor Fellowship
  • Listed in Who’s Who in the World, 2001
  • Best Paper of Volume 9, 2001, Journal of Product and Brand Management

 



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