• DBA - Kent State University 1974
• MBA - Wright State University 1970
• BS - Miami University 1966
• AS - Sinclair Community College 1964

Research Interests

• Marketing Management
• Services Marketing
• Marketing Strategy

Awards

• Chancellor’s Award for Distinguished Research and Creative Activity, 1997.
• Neeley School of Business Distinguished Research and Creative Activity
• Award, 1997.
• TCU Panhellenic Council Outstanding Professor Award, 1997.
• Distinguished Fellow, Academy of Marketing Science, 1994.
• Fellow, Southwestern Marketing Association, 1991.