TCU’s Schieffer School of Journalism is launching Real World Integrated
Marketing Communication, a student-run agency that will connect
advertising and public relations students with Tarrant County nonprofit
organizations to assist them in developing strategic communication
strategies. The students will not work on political campaigns and will
charge a nominal fee for work completed.
The agency, established through a grant from TCU, will consist
primarily of junior and senior students who will recruit nonprofits as
clients and work with them on such projects as special events,
advertising, communication plans, and public relations.
“We began Real World out of a frustration that we were not able
to supervise the work experiences of our ad/pr students as we do our
broadcast and print journalism students,” said Tommy Thomason, director
of the Schieffer School. “Print students have an on-campus daily
newspaper and a magazine, while broadcast students have their own
weekly TV news show. Former professionals advise these students and
have the goal of giving them the best quality experience they can in a
teaching environment.”
Two advisors will assist students in their work. Jack Raskopf, who will
serve as director of Real World, is a former TCU professor and owner
and founder of Jack Raskopf Commercial Writing, Inc. He has
conceptualized and implemented advertising and public relations
programs and individual features, ads and commercials in all media for
an array of clients including government, profit and nonprofit.
Claudia Butts will serve as the assistant director and graphic artist.
Butts established and operated an advertising firm for more than 20
years: her list of clients includes Harris Methodist Health Foundation,
Women’s Haven and the Alliance for Children.
For more information on the Real World Integrated Marketing
Communication agency, contact Dr. Raskopf at 817-257-5965 or via e-mail
at j.raskopf@tcu.edu.
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Media contact:
Tracy Syler-Jones
Asst. Vice Chancellor for Marketing and Communication
817-257-7811
t.syler-jones@tcu.edu
