The national TV spots were filmed on campus with actual TCU students and faculty. The four 15-second spots were created with the goal of complementing TCU's print and outdoor campaign. They can be seen nationwide during commercial breaks of Horned Frog football games, as well as in select movie theaters and malls.
livepurple.tcu.edu is a microsite that offers a robust online extension of TCU's institutional advertising campaign and gives a true sense of the TCU experience via unique and engaging content. The microsite features TCU's TV spots (as well as a behind-the-scenes video), artwork from the print ads, an opportunity for users to submit their own TCU stories, and videos that further support key messages from the campaign.