• Ph.D. in Business Administration – University of Colorado at Boulder, 1994
• Master of Business Administration – University of Western Ontario, 1988
• Bachelor of Arts – Brigham Young University, 1982

Research Interests

• Marketing Communications Management
• Brand and Product Management
• Marketing Performance Management

Awards

• American Council on Education Fellow, University of Texas at Arlington, 2011-2012
• Research Excellence Award, University of Colorado-Boulder Graduate School, 1993
• Marketing Science Institute research grants 1991, 1993, 1996, 1998, 1992
• Social Sciences and Humanities Research Council of Canada Doctor Fellowship
• Listed in Who’s Who in the World, 2001
• Best Paper of Volume 9, 2001, Journal of Product and Brand Management